Crew Lore

Alex tightened his laces, brushed the morning dew off his side, and adjusted the topo-glasses resting on his stitched seams. The forest opened up in front of him — chalky air, birdsong, and the faint echo of someone sending high above. With every step, his worn soles pressed deeper into the dirt path, seeking the stories etched in stone. To Alex, the trail wasn’t just terrain, but a question. And the boulder ahead? An answer waiting to be written.

The sun was warm, the grass softer than it looked, and Lazy Lewis wasn’t going anywhere. Spread flat beneath the golden face of a boulder, he let the sounds of laughter, falls, and far-off stoke roll over him like wind. The flowers didn’t bloom in a rush, and neither did Lewis. He was exactly where he needed to be: under the rock, under the sky, soaking up the silence between sends. It's equally as important to rest between problems -- right..?

Nobody really knows where the Beta Merchant came from. Some say he appeared at the base of a boulder one misty morning, brushing holds before anyone else had even chalked up. Others whisper that he’s been around since the very first climbers, quietly trading secrets about the best sequences and hidden footholds.

The Beta Merchant doesn’t climb for the top-out alone. He climbs for knowledge. For him, every crux is a puzzle, every problem a riddle that needs deciphering. His satchel is filled with old topos, scribbled notes, broken brushes, and half-finished chalk balls—strange trinkets he’s collected from climbers who came seeking his wisdom.

But beware: his beta always comes at a price. Sometimes it’s a brush stroke across your project, sometimes a sip from your water bottle, and sometimes just the promise that you’ll pass the knowledge along. After all, the Merchant doesn’t believe beta should be hoarded—it should travel and trade like stories.

Sweet Suzie is the heartbeat of the crag. You’ll spot her by the laughter first — ringing through the trees long before you see her tying in. She doesn’t chase grades or obsess over guidebooks; for Suzie, climbing has always been about joy, movement, and the people beside her.

Her shoes are always a little scuffed, her steps light, and wherever she goes a soft trail of chalk dust drifts behind — a moving cloud of encouragement and calm. On the wall, Suzie transforms. She moves with an effortless rhythm, flowing between holds like she’s dancing to a song only she can hear.